Texas State AMA Named International Chapter of the Year and Winner of the Case Competition at the American Marketing Association 36th Annual International Collegiate Conference.
 |
| From left to right: Gail Zank, Faculty Advisor; Analisa Luning, Megan Stockberger, Rob Malcolm, Hershey Company judge, Mervin Medina, Danielle Word, and Jennifer Klinger |
Texas State AMA chapter swept both International Chapter of the Year and the Case Competition at the American Marketing Association 36th Annual International Collegiate Conference held in New Orleans April 10 – 12, 2014. Texas State was named International Chapter of the Year based on its submitted chapter plan and annual report. Reports are judged on professional development, communications, fundraising, and community service. The American Marketing Association is one of the largest professional associations for marketers and has over 40,000 members and over 350 collegiate chapters in North America.
Texas State also received 1st place in the AMA Case Competition. Teams developed a marketing plan to relaunch the Hershey Company’s Take 5 candy bar. Ten teams were chosen as finalists based on a written submission. The ten finalists then presented their results to Hersey Company judges in New Orleans. Texas State was chosen as the winner based on their positioning strategy and marketing tactics. Some of the other schools competing in the case finals included the University of Pennsylvania, University of Maryland, University of Arizona, and British Columbia Institute of Technology. There were 129 universities that participated in the case competition.
It is very seldom that a university wins the Case Competition and is named Chapter of the Year; so this is an extraordinary accomplishment. Twenty-eight members of the Texas State chapter attended the conference. The conference brought together over 1400 students and their faculty advisors for three days of learning and networking. Students are provided the opportunity to learn more about career paths within the marketing field from representatives of top companies globally.
Texas State AMA is also proud to acknowledge our Vice-President of Programming, Jennifer Klinger. She was selected as winner of the AMA EBSCO Marketing Scholar Award. Other awards received included top four in the SABRE competition, honorable mention in the Website Competition and Outstanding Marketing Week recognition. In addition, President, Mervin Medina, along with Analisa Luning, Vice President, presented in a session called "How to be a Top Chapter."
Congratulations!!!
