As the Vice President of Living Well, Coca-Cola North America, Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America. She seeks the counsel of the country's leading health officials, policy makers, and opinion shapers. In this capacity, Celeste’s work is instrumental in designing and communicating the Company’s vision for how it delivers on its promise to consumers all across the country that Coca-Cola can be counted to make a positive difference in their lives.
Celeste began her marketing career as a marketing and technology Strategist at McKinsey & Co. in 1983 after earning her Master’s degree from the University of Virginia’s Darden School of Business. She distinguished herself there by helping clients hone in on strategic imperatives and building game-changing business plans that resulted in successful achievement of business goals.
WHEN: THURSDAY, FEBRUARY 17 from 3:30-4:50PM
WHERE: 233 MCCOY HALL
